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Executive, Strategy & Expansion at Desert Rock Capital

Rocky V. Bawa

Dream bigger. Build what others overlook.

I am a young operator who builds AI systems that actually run in the real world. At Desert Rock Capital I am leading a 25-plus-year family lending business, a pioneer in the space, into its AI-first chapter, and I founded Onshore AI to build the sales teams that replace old contact centers. I study finance and AI at Miami, then I go home and ship it.

Rocky V. Bawa on a Miami rooftop at night in a tailored linen suit
RVB
Executive of Strategy and Expansion at Desert Rock Capital, a licensed Utah consumer lender and a 25-plus-year pioneer in the space
Founder of Onshore AI and ClockWork
Finance and Accounting double major, AI minor, University of Miami Herbert Business School
TEDx speaker and 5x national debate championship qualifier
What I bring

Value, not just a title

AI-first operator

I do not just talk about AI. I replaced a traditional contact center with AI across communication, marketing, lead management, and customer engagement, and cut operating costs roughly 40 percent while lifting lead output around 30 percent.

Founder who ships

Onshore AI builds and deploys AI sales teams for B2C businesses, with early pilot clients in finance and retail. ClockWork brings payroll, attendance, and HR to household staff. Real products, real users, not slide decks.

Finance plus AI mind

Double major in Finance and Accounting with a minor in Artificial Intelligence, 3.91 GPA. I model the numbers, then I build the systems that move them.

Long-game builder

I started a rice-husk sustainability venture at 15 that put desks under 200 students. I think in decades, and I bet on the overlooked.

Artificial Intelligence

I do not just study AI. I ship it.

I do not just study AI. I build it, train it, and deploy it inside real companies where the numbers have to hold up. Over the last two years I have replaced human contact centers with AI systems, launched a company that sells AI sales teams, and led an old lending business into an AI-first way of operating.

40%
lower operating cost at Desert Rock Capital
30%
more lead output, leaner infrastructure
70%
sales payroll cut with Onshore AI
See how I build with AI
Rocky V. Bawa with his father in front of a bull painting

Second generation. Same bull.

Ventures

What I’ve built

Executive, Strategy & Expansion

Desert Rock Capital

Desert Rock Capital is a licensed Utah consumer lender and a pioneer in the space, run by my family for more than 25 years. I lead its shift into an AI-first company, replacing a traditional contact center with AI-driven systems across communication, marketing, lead management, CRM, and customer engagement. My job is to keep the operation lean and the growth real, not to bolt technology on for its own sake.

Cut operating costs by roughly 40% and lifted lead output by roughly 30%, higher ROI on leaner infrastructure.
Founder / Owner

Onshore AI

Onshore AI is a turnkey company that builds, trains, and deploys AI-driven sales teams for businesses with B2C customers. We centralize and scale inbound and outbound communication so a small operation can sell like a large one. The focus is lending, SaaS, and e-commerce, where the phones never stop and the payroll math never quite works.

Automation cuts client sales payroll by roughly 70%, with early pilot clients secured in finance and retail.
Founder

ClockWork

ClockWork is a subscription app and web portal that runs payroll, attendance, and HR for household staff, the cook, driver, maid, nanny, and guard who keep a home running. It is India-first, built for a market where this work is real, common, and almost entirely unmanaged. Payroll, attendance, and HR for your household staff, in one place.

In pre-launch build at tryclockwork.app, opening a market that has never had proper tooling.
All ventures →
Since day one

Been about the money since day one.

That is me in the Nike jersey, reaching for the cash in my dad’s hand before I could talk. Twenty years later I help run that family business, a licensed Utah lender that has pioneered the space for 25-plus years, and the ambition has not moved an inch. It just got tools: I price risk, move capital, and build the AI systems that keep both honest.

Money was never a taboo subject at our table. It was the family craft. Who gets access to it, what it costs, and what it builds. I grew up on that, and now I run it.

Family photo of Rocky V. Bawa as a toddler reaching for cash in his father's hand

Family archive. The ambition is original.

Meet me

A 60-second introduction

This clip was generated with AI, and that is the point. Building AI is what I do, so my introduction is a live demo of it. The real me is one email away.

● AI-generated
Notes

On the long game

Read all notes →

Let’s build something that lasts.

If you have a partnership in mind, want AI running inside your business, or think we could build something together, I would like to hear it.

Get in touch